I grew up in Shaker Heights and am enjoying living here again after college. Being a dog lover seems to be required in The Sweeney Group - and I am. Annie, our spirited 14-year-old Golden Retriever, despite being a senior, still has the energy and zest of a puppy. A beach enthusiast at heart, one of my favorite places is Hilton Head Island, South Carolina where my family takes an annual trip joining the wave of Ohioans who also flock there.
When I’m not working, you’ll likely find me climbing at the rock gym, engrossed in a good book, or soaking up the outdoors. Rock climbing is one of my favorite hobbies, combining a love for problem-solving with a rewarding workout.
A graduate of Elon University, I hold a Bachelor of Arts in Strategic Communications with a minor in Psychology. I honed my marketing and social media skills during my internships, developing creative strategies which have already helped me succeed along my professional journey.
After joining The Sweeney Group in January 2024, it became clear quickly that I could apply both of my specialties to real estate. At its core, real estate requires communicating strategically with clients and other realtors to win and close deals. And, since it’s a people focused business which involves emotional transitions for every family, it is fascinating to see how psychology often comes into play.
Social media is a key part of my role. It has been very rewarding to transform Melanie’s presence in social media while also elevating The Sweeney Group brand across other platforms and through other tactics. I really enjoy the design work, creating engaging content, and learning more every day about leveraging AI. To increase my role working with clients, I got a Staging Certificate and love solving the puzzle of accessorizing homes for the most engaging photography. Presenting homes in their best light online is critical since that’s where showings begin with our multi-channel marketing campaigns. Seeing this work make a difference with quick sales is one of the things that makes this work lots of fun and keeps me motivated.